In 2011 Gisele launched Gisele Bundchen Intimates, her sexy yet sophisticated lingerie brand.
After years of working in lingerie, Gisele decided it would be fun to have her own brand. Her aim was to create an assortment of garments that can be worn every day or for special occasions. Gisele believes women can wear underwear in two ways – in a relaxed way or to produce a “desired effect”. Her trend-inspired collection combines sophisticated lace with silk, satin and super-light micro fibre.