Best new retail concept -
Stimulating and creative retail environments play a major role in convincing the today’s demanding consumer to spend time and money in your store and truly engage with your brand.
Our judges will be looking for the best new standalone store or refitted store (or department of a department store) with the emphasis on finding an environment that pushes boundaries in terms of design (for instance use of materials, technology and display techniques in-store) and customer interaction, but which also stays true to and reinforces the essence of the brand.
Best New Retail Concept
The Dandy Lab (London, UK)
The Store - Alex Eagle X Soho House Berlin (Berlin, Germany)
Cuffs (Hong Kong, China)
COS X Snarkitecture pop-up (Los Angeles, USA)