Best e-store (pureplay) -
Etailers have revolutionised the fashion retail market over the past decade and this award aims to recognise those businesses who have done the most to push the boundaries of the digital channel.
Judges will consider a number of factors, such as site design and shopability, product offer, customer acquisition and service innovations, mobile execution and strategy, dynamic presentation of content, as well as customer engagement techniques (such as use of social media).
This category is open to any pureplay etailer be it own-brand, multi-brand, off-price or private sale. Multichannel retailers may enter Best Store, Best Digital Innovation and/or Best Multichannel Business.